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skylight calendar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good920.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Avg price
Okay$212.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$38.54–$460.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand