28
standing desk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$169.18avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,616avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$115.60–$340.65cheapest to priciest tracked listing — scored on the share inside $15–$100