36
pregnancy pillow
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$58.47avg listing price — sweet spot $15–$100
Price range
Great$31.13–$118.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,043.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$7K$7K/yr · 7K searches