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coffee scale
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.26avg listing price — sweet spot $15–$100
Price range
Incredible$14.60–$81.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,632.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$5K$5K/yr · 5K searches