35
pregnancy test
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$27.31avg listing price — sweet spot $15–$100
Price range
Great$7.50–$55.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,117.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 7K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier