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pill box

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A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 23Conversion 34Competition 75Returns 96Price range 85Avg price 80Brand share 48Review moat 21Quality gap 23

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$8.08–$66.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.90

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,380

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$6K

$6K/yr · 14K searches

Search terms