40
lizard repellent
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible6.33avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Price range
Bad$8.27–$15.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$1K$1K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand