37
ear plug
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$11.00–$23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,060.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$1K$1K/yr · 3K searches
Brand share
Bad100%top-5 brand share — brand-locked demand