29
zero sugar
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible39.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.92avg listing price — sweet spot $15–$100
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad$1K$1K/yr · 11K searches
Price range
Bad$1.77–$12.63cheapest to priciest tracked listing — scored on the share inside $15–$100