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dark soy sauce
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible4avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Avg price
Bad$3.64avg listing price — sweet spot $15–$100
Market size
Bad$2K$2K/yr · 4K searches
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.14–$6.16cheapest to priciest tracked listing — scored on the share inside $15–$100