37
ssd
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$169.48avg listing price — sweet spot $15–$100
Market size
Okay$159K$159K/yr · 247K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,005.19avg incumbent reviews — the moat a new listing must climb
Price range
Bad$21.27–$577.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price