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iphone 12 case
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$12.85–$42.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad20,110.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 8K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock