35
led mask
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good597.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$366.82avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 7K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$124.91–$1061.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price