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37

castor oil

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 14Conversion 38Competition 25Returns 100Price range 87Avg price 95Brand share 46Review moat 15Quality gap 25

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.72

avg listing price — sweet spot $15–$100

Price range

Great$11.10–$50.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad21,739.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Market size

Bad$7K

$7K/yr · 9K searches

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