33
numberblocks
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good1,211.32avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$235.79avg listing price — sweet spot $15–$100
Market size
Okay$198K$198K/yr · 64K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.04–$1326.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand