50
car
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$90.10avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$365K$365K/yr · 736K searches
Review moat
Bad4,583.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Price range
Bad$8.44–$475.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price