60
yoga
Worth a lookShows a sweet-spot price point ($55.46 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$55.46avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$401K$401K/yr · 423K searches
Price range
Okay$9.65–$261.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,733.59avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale