63
treadmill
Launch itA $3.3M/yr market growing +52.1% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$3.3M$3.3M/yr · 1.7M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great436.51avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$61.30–$2438.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$609.12avg listing price — sweet spot $15–$100