43
stepper exercise
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$117.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,236.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 57K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$41.67–$265.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf