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pull up bar
Launch itA $1.1M/yr market growing +6.5% this quarter with returns at 4.6% — clears our launch bar.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 431K searches
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$136.81avg listing price — sweet spot $15–$100
Review moat
Okay1,645.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$22.10–$718.75cheapest to priciest tracked listing — scored on the share inside $15–$100