30
hand warmer
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$87.55avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$30.24–$176.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,215.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 29K searches
Growth
Bad-69.9%90-day search growth — must beat 0% to launch