49
football
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$61.64avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.78–$163.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,361.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$161K$161K/yr · 363K searches
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price