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badminton racket
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$116.55avg listing price — sweet spot $15–$100
Review moat
Okay3,027.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay$25.43–$283.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 136K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price