57
catnip
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$37.53avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$10.52–$140.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,054.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 27K searches