48
cat tree
Skip itPrices mostly outside the sweet spot ($110.90–$704.17) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$263K$263K/yr · 103K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,845.36avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$243.10avg listing price — sweet spot $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$110.90–$704.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price