69
cat litter
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$39.29avg listing price — sweet spot $15–$100
Price range
Great$14.16–$83.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 560K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,978.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch