67
cat food
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.0M searches
Avg price
Great$53.82avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Great412.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.84–$170.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Signals High Price