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white board
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$134.17avg listing price — sweet spot $15–$100
Market size
Good$281K$281K/yr · 220K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Bad7,011avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Price range
Bad$25.09–$468.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale