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Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.31avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great344.06avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.81–$117.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$79K$79K/yr · 72K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch