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Worth a lookShows a sweet-spot price point ($80.53 avg), but prices mostly outside the sweet spot ($5.91–$553.51) keeps it on the watch list.
Avg price
Great$80.53avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Good$325K$325K/yr · 241K searches
Review moat
Okay1,904avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.91–$553.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price