34
xlr
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$53.89avg listing price — sweet spot $15–$100
Price range
Good$20.13–$128.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 74K searches
Review moat
Bad5,513avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Signals High Price