48
wooden cutting board
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$128.23avg listing price — sweet spot $15–$100
Review moat
Good1,104.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$147K$148K/yr · 71K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.49–$430.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.9%90-day search growth — must beat 0% to launch