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weighted blanket
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$241.79avg listing price — sweet spot $15–$100
Market size
Okay$139K$139K/yr · 58K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad4,068.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$36.83–$563.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.6%90-day search growth — must beat 0% to launch