44
vase
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great263.84avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.66avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$22.71–$157.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 321K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale