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trolley
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Review moat
Good736.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$118.94avg listing price — sweet spot $15–$100
Market size
Okay$222K$222K/yr · 207K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Price range
Bad$35.12–$407.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale