43
stool
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible60.84avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.58avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Okay$17.48–$205.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 73K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch