56
shelves
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$652K$652K/yr · 1.4M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$144.71avg listing price — sweet spot $15–$100
Review moat
Okay3,141.34avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Price range
Bad$23.39–$360.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale