49
oil bottle
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.17avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Good$8.26–$135.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Bad6,151.54avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 78K searches
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand