46
measuring cup
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.29avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$4.27–$95.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,790.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 37K searches
Growth
Bad-31.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier