54
ice bucket
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($35K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good506.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.46avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Price range
Okay$16.91–$347.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 20K searches