66
fan
Launch itA $1.2M/yr market growing +96.1% this quarter with returns at 2.4% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+96.1%90-day search growth — must beat 0% to launch
Market size
Great$1.2M$1.2M/yr · 757K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$161.10avg listing price — sweet spot $15–$100
Review moat
Okay3,165.09avg incumbent reviews — the moat a new listing must climb
Price range
Bad$27.09–$451.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale