45
curtain rod
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.35avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$19.88–$130.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad$93K$93K/yr · 103K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,320.51avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.3%90-day search growth — must beat 0% to launch