38
chopper
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$79.34avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$32.70–$170.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,979.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 98K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Signals High Price