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vitamin d3 k2
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$124.76avg listing price — sweet spot $15–$100
Market size
Okay$249K$249K/yr · 93K searches
Review moat
Okay3,496.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$77.98–$209.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf