36
tens
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$231.31avg listing price — sweet spot $15–$100
Review moat
Okay2,549.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 50K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Price range
Bad$43.56–$544.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price