53
teeth whitening
Worth a lookShows low returns (0.7%), but soft demand (-11.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$127.51avg listing price — sweet spot $15–$100
Market size
Good$359K$359K/yr · 130K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.59–$315.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,790.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Signals High Price