31
serious mass
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay$185.00avg listing price — sweet spot $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,240.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 27K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$133.71–$258.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price