48
oxi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$28.13avg listing price — sweet spot $15–$100
Review moat
Great313avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.61–$56.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$193K$193K/yr · 85K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand