45
omega 3
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 522K searches
Avg price
Good$122.56avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,076.25avg incumbent reviews — the moat a new listing must climb
Price range
Bad$36.02–$325.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Signals High Price