60
mosquito killer
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 644K searches
Avg price
Great$98.41avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,682.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.90–$371.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch